Revolution Design Group
Project Overview
Client: Revolution Design Group
Industry: Creative Agency / Marketing
Timeline: 2023
Applications: Environmental Graphics, Brand Assets, Social Media, Custom Products
Creating Culture Through Design
What began as a simple pennant design evolved into a comprehensive visual narrative celebrating the vibrant culture of Revolution Design Group, a dynamic creative agency in Eugene, Oregon. The project aimed to capture the essence of agency life – from the creative tools and technology that power their work to the shared moments and Pacific Northwest influences that shape their culture.
This inside perspective offered a unique opportunity to document the daily rhythms, collaborative spirit, and distinctive personality of a creative team through intricate visual storytelling. The result is an authentic celebration of agency culture that scales from environmental graphics to individual design elements.
Inside the Agency Life
Capturing Creative Culture
The research process drew from direct experience within Revolution Design Group's creative environment, documenting everything from the tools of the trade to the team traditions that defined their workplace culture. This immersive approach ensured an authentic representation of both the technical and human elements that make the agency unique.
Daily observations captured the essence of creative agency life: design software and hardware, creative collaboration, Pacific Northwest influences, and the small moments – from team lunches to shared snacks – that build strong workplace connections.
Agency Life in Detail
The Iconoflage artwork weaves together the complete agency story through carefully chosen elements:
Design and development tools
Technology and creative software
Pacific Northwest imagery
Team culture and traditions
Collaborative workspace elements
Local Eugene influences
Design in Action
Primary Implementation
The design originated as a pennant celebrating agency culture before evolving into a versatile pattern system. This expansion allowed the artwork to scale across various applications while maintaining its ability to spark conversation and discovery. The individual icons also proved valuable as standalone elements for targeted communications.
Extended Applications
The modular nature of the design system enabled various implementations:
Office environmental graphics
Social media content
Custom holiday ornaments
Digital brand assets
Internal communications
Team celebration items
Designing Agency Culture
The Revolution Design Group Iconoflage transforms everyday agency life into an engaging visual narrative that celebrates both the craft of creative work and the culture that makes it possible. From team traditions to creative tools, each element tells part of the agency's story while creating opportunities for connection and conversation.
This project demonstrates how Iconoflage can capture organizational culture in a way that's both meaningful and versatile, creating visual stories that resonate with team members while adapting to various applications and scales.
Celebrate Your Team's Story
Every organization has a unique culture waiting to be transformed into engaging visual experiences. Start a conversation about capturing your team's story through Iconoflage.